Physical-digital customer system
GO!MAMA
Singapore's first lactation pod network needed digital touchpoints that work alongside the actual service, not just a marketing site.
The System
A digital layer that makes the service easier to find and use.
What We Built
Web and wayfinding layer around a physical pod network.
Complexity & Context
Lactation pods and breastfeeding support across Singapore.
Physical locations, trust-sensitive users, and clear wayfinding needs.
The Impact
A coherent customer-facing system across web and physical space.
Capabilities
- Wayfinding
- Customer experience
- Physical-digital
- Web